ABOUT US

More Than Merch. This Is a Movement.

The Orange Habit was born in the wreckage of trust—in a time when the system cracked, and the truth became a lifeline.

It wasn’t just about Bitcoin. It was about clarity. About sovereignty. About seeing the world as it is—and daring to imagine something better.

That bright orange symbol wasn’t just a logo. It was a signal. A spark. A habit. And it called for more than silence.

The Orange Habit draws its vision from a family line steeped in art, boldness, and conviction. From John Boylston Fairbanks, whose brush captured spiritual awakenings in early American mural work, to Avard Fairbanks, whose sculptures honor presidents, pioneers, and ideals etched into the nation’s history—creation has always been a form of truth-telling in this bloodline.

That legacy continues—not in marble or oil, but in thread and thought. In designs that blend the ethos of Bitcoin with fashion-forward form. Purpose-driven. Conversation-sparking. Created not to blend in, but to stand for something.

This isn’t fast fashion. It’s wearable rebellion.
This isn’t another Bitcoin brand. It’s a declaration.
This isn’t just clothing. It’s proof of work.

Welcome to The Orange Habit.
Built on truth. Backed by legacy. Designed for those who see the world differently.