The Orange Habit was born in the middle of the storm.

During the hardest season of my life—when everything felt uncertain, and I was left reeling from the effects of a broken monetary system—Bitcoin found me. Not just as digital money, but as a radical truth. That bright orange symbol became something more than a logo. It became a lifeline. A spark.

As I fell deeper down the rabbit hole, orange became a habit. A lens. A way of seeing the world with clarity, courage, and conviction. It revealed broken systems, hidden truths—and it lit up my purpose.

With a background in fashion and a fire to educate, I realized I could merge the two. I didn’t want to just wear Bitcoin. I wanted to design Bitcoin—boldly, beautifully, and with intention.

The Orange Habit is my proof of work. A collection of fashion-forward, purpose-driven designs that challenge the status quo, spark conversations, and help others see what I now can’t unsee.

This isn’t just clothing. It’s a signal.